I haven't heard Nintendo outright winning something important for about a decade now, but according to Adobe, which is apparently in the business of market intelligence and data, the Nintendo Switch was the top selling product on Thanksgiving, Black Friday, and Cyber Monday. In the interest of being fair & balanced, we have to point out that it was beaten by Microsoft's Xbox One X on Small Business Saturday, but who cares about that day besides Linda McMahon?
|Our pictures aren't fair & balanced, though.|
(What the hell is a Hatchimal, a Colleggtible, or a PJ Mask?)
Source: Adobe Digital Insights.
To answer my heading's question, it seems the times have passed by me and I haven't noticed. It seems like it was a mere two years ago that GameStop was taking a stand for family values on Thanksgiving by being closed. In 2017, however, GameStop announced early that they would be open, and they were, promoting whatever the hell a Fingerling is.
Why did GameStop abandon family values? For profit, of course. Profit selling what? Nintendo Switch consoles, according to their earnings call. Years ago, there was no blockbuster Nintendo Switch to sell and the market was in a down period. Now there is a hot item to sell, and you can see which way their value systems go. In fact, according to that earnings call,
“As we look in greater depth, we see the following: Nintendo Switch drove the 8.8% increase in hardware sales; GameStop has leading Switch hardware and software market share in the U.S. and in most of our international markets;”
|GameStop's stock price has gone up by over 15% since November 21, BEFORE Black Friday. Of course, they need to maintain that momentum by not closing their stores.|
Source: Yahoo Finance.
With the big popularity of the Nintendo Switch, GameStop has THE LEADING SWITCH MARKET SHARE to maintain. If they closed for even a day, they might lose that share to some other retailer. It's not just hardware, but GameStop said “a large part” and “predominance” of their new software selling growth is because of the Switch and its spectacular line-up. A total reversal of the Wii U. Strong titles like, according to GameStop's Chief Financial Officer Robert A. Lloyd,
“So people that are buying the Switch are playing those franchise titles that Nintendo has released Zelda, Mario Kart, Super Mario Brawl that keep them engaged with that platform.”I don't know what that last game is, but it's clearly not garbage like ARMS.
I did tell people to go buy a Nintendo Switch BEFORE the holidays, though, when it was very plentiful. Thanksgiving begins “the holidays.” There weren't any deals on the Nintendo Switch hardware for Black Friday or anything like that, so it doesn't actually make sense to me why people would buy the Nintendo Switch just now and not months before.
...At least fidget spinners weren't on the list of hot-selling items.
Ludwig didn't even get anything on Thanksgiving, Black Friday, or Cyber Monday. ...Though he wanted to. There's a purchasing horror story that might get to KoopaTV this week, depending on when and how it's resolved. Stay tuned to KoopaTV! While you are staying tuned, why not leave some comments on your thoughts on GameStop's profits over family values? ...Did you ever accept that they had family values? Are you proud of Nintendo's selling success?
Ludwig's purchasing horror story arrived a whole two weeks later, because it wasn't resolved until then.