Looks like Nintendo is really proud they have 10 million Miitomo users. That means the number of people who have downloaded Miitomo. There are over 300 million conversations, and over 20 million Miifotos — user-generated ones, not automatic ones. From what I've read, Miifotos are the best part of Miitomo, so an average of 2 per user doesn't sound very promising.
Here's what the user reviews say:
|“it got boring.” “I was hyped for this app but I was honestly let down.”|
Reading some more reviews, it seems people don't understand what “candy” does, either. One user was creeped out how it asks for your address, and another believes that it's way too hard to get coins.
The users they're attracting don't seem to be all that smart, especially this guy who claims to be a lifelong Nintendo fan: