|Competitor Activision (blue) is almost where they were BEFORE The Great Recession! EA (red) can't compare!|
|EA's stock is the bottom line that's waaaay below the other lines, which represents the overall market (and other technology stocks). $100 is the baseline — everyone else has gone up since 2008 by now except EA.|
For fiscal year 2012, product revenue was $3,415 million, primarily driven by FIFA 12, Battlefield 3, and Madden NFL 12.
For fiscal year 2013, product revenue was $2,738 million, primarily driven by FIFA 13, Battlefield 3, and Madden NFL 13.See a trend there? At first glance, you might think those quotes are the same. But they're not. That's the problem. EA is promoting industry stagnation as part of its business strategy as it's slowly decreasing its net sales and game output.
We [are] significantly reducing the number of games that we produce to provide greater focus on our most promising intellectual properties. We published 36 primary packaged goods titles in fiscal year 2011, 22 in fiscal year 2012, 13 in fiscal year 2013, and in fiscal year 2014, we expect to release 11 major titles.Look at what EA is advertising what it'll show at E3 this year:
You'll get the first look at all-out multiplayer warfare from Battlefield 4, the latest from Need For Speed Rivals, more details from FIFA 14, Madden NFL 25, NBA LIVE and EA SPORTS UFC powered by EA SPORTS IGNITE, and other surprises.Ideally, "other surprises" include the Madden Curse movie, but more importantly, they're hoping that for next year the product revenue will be "primarily driven by FIFA 14, Battlefield 4, and Madden NFL 25".
|EA's E3 contribution: SPORTS SPORTS SPORTS!|
|We prefer the left. At least OctoG123 has nothing else to do except debate if Mario is evil.|
|Not EA, but all they did was add a beard and Naughty Dog has a whole new series!|
Madden NFL 15 went here.
There actually is an audience for Madden NFL besides dudebros.