Around this time three years ago, The Pokémon Company International (TPCI) decided it would be a great idea to begin their pre-release hype for Pokémon Sun and Pokémon Moon. After the E3 2016 showcase, they basically slow-walked all of the new Alolan Pokémon and features every other week (sometimes more often than that) for the whole summer, and then up to the November release. By November's release, we basically knew everything about the game and there weren't any surprises left for the in-game experience.
KoopaTV covered it all, on the philosophy that it's not a real spoiler if it's part of the game publisher's own marketing. They want us to know this stuff. It's purposeful knowledge going into the game purchase and pre-release value. As opposed to spoilers, which are involuntary and not part of the marketing department's carefully-crafted knowledge drop schedules. The summer of 2016 will forever be known as the summer where KoopaTV subsisted on commentating on official Pokémon Sun, Pokémon Moon, and Paper Mario: Color Splash announcements and videos. Sometimes there was also commentary about the 2016 presidential election, but that was pretty much the website. I consider it a not-so-great time in our history, but maybe you enjoyed it. More power to you if you did.
And if you did enjoy it, you're probably one of those people begging for a repeat performance, this time with Pokémon Sword and Pokémon Shield instead.
Why? Why would you want that?
|Who's that Pokémon?!|
Why not wait for the game to release to find out?
Having said that, when the news does pick up, we'll cover it here. But why do people beg for the news? Are they worried that GAME FREAK isn't working on the game if there isn't any news of it? Maybe they think no news is bad news, in the case of Metroid Prime 4's development. Maybe they want something new to talk about with their friends.
Maybe they're just saying things for the sake of it. They don't know the value of patience.
Or maybe they hate surprises.
The reason why TPCI had their schedule of constant pre-release information is so you wouldn't forget about the games before they come out. It's so they're at the top of your mind for the whole summer, and you're super-amped to buy them (and pre-order them) right away. Maybe you'll even buy both versions!
I personally admit to having forgot Pokémon Sword and Pokémon Shield were ever announced, and that they're coming out for the Nintendo Switch this holiday season. That forgetfulness is absolutely not what Nintendo wants.
Though I do think there's a balance between no news and revealing everything before the game releases. It happens to be a balance that most other games and publishers intuitively know. Just not for mainline Pokémon.
Ludwig always sees legions of fans mess up the comments sections of the Pokémon or Nintendo social media accounts and assumes news-begging is a widespread common behaviour, but he should also know that social media comments isn't representative of the majority of people. Neither are KoopaTV comments, but that's what makes them special. So please comment!
GAME FREAK actually does know how to shut up and not talk about their other games before release at all... just observe Town.
Right after this article, they had a Direct about Pokémon Sword and Pokémon Shield. Hopefully they leave it at that.
They are at least going to have monthly news drops...