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Monday, April 25, 2022

In a WEIRD (but real) Tweet, Miyamoto/Illumination Delay the Super Mario Bros. Film to Spring 2023

By LUDWIG VON KOOPA - Let's...break down that tweet.

In a strange message that was just posted on Twitter (a company and service that still exists regardless of today's actual biggest news), Nintendo, under the guise of Shigeru Miyamoto himself, delayed the Super Mario Bros. film to Spring 2023:

You know how there is a small army of fake Nintendo Twitter accounts? They might have a slight alteration in the handle to look real, like “@NlntendoAmerica”. They like to make fake Nintendo Direct announcements to get foolish people to retweet those and get the fake stuff viral. Anyway, this tweet reads like it's one of those fake accounts producing FAKE NEWS... but it is, in fact, the authentic and official Nintendo account. The same message is on Nintendo's @Nintendo Japanese Twitter account, too.

Anyway, so it's a real tweet and a real announcement, even if it doesn't read like it is. Let's break it down line by line:

“This is Miyamoto.”
The implication here is that Shigeru Miyamoto just woke up in Japan and took over the Nintendo social media accounts to make a personal message, unlike the messages that are produced by the company's social media team. Most people in companies don't actually know what the passwords to the corporate social accounts are outside of the social media team, so... I don't think Shigeru Miyamoto personally knows the password and logged in.
“After consulting with Chris-san, my partner at Illumination on the Super Mario Bros. film,”
There is a surprising and disappointing number of people that seem to think that “Chris-san” refers to Chris Pratt, the American voice actor playing Mario in the upcoming film. And it's true that when Shigeru Miyamoto introduced Chris Pratt as the voice actor in the September 2021 Nintendo Direct, he called him “Chris-san.” However, “Chris-san” is actually Chris Meledandri, the CEO of Illumination and current member of Nintendo's Board of Directors as of last year. Shigeru Miyamoto feels particularly close to Mr. Meledandri because he feels like the moviemaker's view on characters matches very well with where Nintendo is trying to go as a company. As evidence that “Chris-san” really is Chris Meledandri and not Chris Pratt, here's the tweet from Illumination's side that cites him (and I have no reason to believe this quote didn't actually come from him):

“we decided to move the global release to Spring 2023–April 28 in Japan and April 7 in North America.”

Super Mario Bros. movie film delay Spring 2023 from Holiday 2022 question mark block
Ta-da! It's DELAYED!

That same Nintendo Direct claimed that the release date in North America would be December 21, 2022. Clearly, Spring 2023 is a delay. (I think this also implies it's... not coming out in Europe? It showed up in the September 2021 Nintendo Direct in the United Kingdom, though there they said there'd be a release date for Europe later. Still ain't got one!) If you wanted a release day trailer like Xenoblade Chronicles 3 or Splatoon 3 that we got last week, or a delay trailer like for Metroid Prime 4 or the sequel to The Legend of Zelda: Breath of the Wild, too bad. You just get a tweet like Advance Wars 1+2 Re-Boot Camp. You know why that just got a tweet and no additional media? Because Nintendo didn't WANT you to take a look at Advance Wars. The whole point of the delay is that you'd hopefully forget about it and lose some hype for something that would be inappropriate for you to see.
“My deepest apologies but I promise it will be well worth the wait.”
Shigeru Miyamoto is a liar and his promises aren't worth anything. Anyway, they don't have much to show for the movie at this time because I guess it's going below quality standards, which is why it's delayed. Otherwise they might've whipped up something to get you thinking about it. I guess they still could do that relatively soon. But don't actually think that Shigeru Miyamoto spontaneously logged on and made this split-second decision to bilaterally delay the movie.

But you really gotta think about how they haven't shown a single trailer or screenshot of the actual movie. We don't actually even know what the animation style will be like. Literally the closest we have is the above question-mark block—and that is specifically chosen to be mysterious and not answer any questions.

Hopefully that helps you understand everything you need to know about what's going on with this movie... and at this stage, that really isn't much. Go ahead and comment if you feel like there's more to the story that meets the eye... or your predictions on what the movie quality will be like (despite not knowing anything besides who is working on the movie).

October 2022 brought the first-ever trailer of The Super Mario Bros. Movie.


  1. I wonder what will come out first. Legend of Zelda, Metroid 4, bayonetta 3 or the Mario movie. I don’t know about you, but I feel like they’re gonna try to make the toads the new minions. I don’t know how to feel about that.


      Well, they cited a total of ONE voice actor for Toad, and they said it'd be humourous. Surely if that was the route they'd be going, they'd need many Toads?

    2. They used to have three people, but now they only have one person doing all the minion voices. Did you know minions is the 15th most successful franchise ever?

      Other than maybe Toadette, and that is a solid MAYBE, they could very well have Toads actor voice over a hundred different colored toads. It’s not like they’ve ever had different voices. Well toadsworth does, but he’s probably dead.

    3. Do you think Miyamoto won't allow original characters in this like it's a new Paper Mario game?

    4. Only new characters will be the bad guys, if it isn’t bowser again. I’m curious when the trailer will release if they even have enough for that.

    5. I wonder how much voiceover they have to (re)do from here. Maybe the whole plot got scrapped several times by now!


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