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Tuesday, September 15, 2015

Tatsumi Kimishima: New Nintendo President

By LUDWIG VON KOOPA - Ledge Trump lost his bid.

When I published Nintendo presidential candidate Ledge Trump's announcement speech last week, it turns out the turnaround time on the election was...really quick. Now, we have the election results! And the winner is...

...Tatsumi Kimishima! And my question is... who? Well, according to Nintendo, he was a top dog in The Pokémon Company in 2000, was the president of Nintendo of America prior to Reggie from 2002-2006, and was managing and directing a lot of aspects of the company since, including Human Resources. These changes are as of September 16, 2015. Otherwise known as tomorrow, or today in Japan time.

So he's the new president of Nintendo. He's been elected to serve for one year. He doesn't really talk much, but Nintendo Directs will still live on in one way or another. Those may or may not feature him. Well, that's good news, because we haven't had a live reaction log since E3.

As I mentioned in the article when Satoru Iwata died, the representative director positions for Shigeru Miyamoto and Genyo Takeda were temporary. They are now "Creative Fellow" and "Technology Fellow" respectively.

What does THAT mean? Well, according to Nintendo... 

"Fellow: An individual selected from among the Representative Directors who has advanced knowledge and extensive experience, and holds the role of providing advice and guidance regarding organizational operations in a specialized area (newly established on September 16, 2015).
Basically they just created positions that will allow Miyamoto to act outside of the hierarchy, making it more easy for his character-killing tentacles to reach every part of the company.

Gooper Blooper Shigeru Miyamoto Paper Mario Sticker Star boss
Gooper Blooper... is really Shigeru Miyamoto?! Obviously the Paper Mario: Sticker Star version of the tentacles.

I don't really care about Takeda and I suspect you don't either.

So what are the implications of the Kimishima decision? Basically, he's said that he'll pretty much continue in the same direction that Satoru Iwata was going, especially with regards to entering mobile and licensing out IP, both things that have obvious downsides KoopaTV has written about. He's keeping it safe and basically is gonna act like Iwata never died, policy-wise.

If this was Nintendo's goal from the start, then presidential candidates like Ledge Trump — a clear reform candidate — didn't really have a chance. Remember, Ledge Trump was pulling lines out like this:

"But if I get elected president I will bring it back bigger and better and stronger than ever before, and we will make Nintendo great again."
It doesn't appear that Tatsumi Kimishima has that kind of outspoken vision for the company. But I may be speaking too soon. After all, he hasn't even started his job yet. But usually presidential candidates articulate their visions before taking office — not leave you in the dark until after being elected.

For what should be a great exercise (and/or great entertainment) in seeing presidential candidates articulating their visions, I invite you to watch CNN's live stream of the second official Republican presidential debate. Watch RIGHT HERE FOR FREE the first debate between four losers at 6 PM to 8 PM, and the second debate with the real candidates from 8 PM to 10 PM. All times are Eastern.

You'll very likely be able to watch re-runs of the debate on-demand if you miss it. KoopaTV will be giving our thoughts on it on Thursday. At least, that's the plan. And for Wednesday itself, we'll try to organise all of our presidential debate coverages into a handy page for ya. You're welcome.


Ludwig literally wrote this article so he could have a segue excuse to talk about the presidential debate that's about to happen. He really does not personally care about the new Nintendo president because nothing different is going to happen, and he is a lot more excited about the marathons for the White House. He assumes most of the Nintendo fanbase disagrees with him, which is why Ludwig would like to expose everyone to the joy of presidential race politics. If you think Ludwig's priorities are messed up, let him know in the comments.


Since getting the idea for Gooper Blooper Miyamoto, Ludwig has been listening to Paper Mario: Sticker Star music for over an hour. He really likes the soundtrack even though the game sucks.
We thought it'd be a good idea for a launch page for all our 2016 presidential debate coverage.
So how did Donald Trump and the rest of the candidates do? KoopaTV gives out our awards here.
Kimishima once worked for The Pokémon Company, so what's with their hatred for licensing to Nintendo?
Kimishima finally gives a briefing to folks, unveiling new news. We can read him in action for the first time.
Kimishima must've rigged the election.
Almost three years later, Kimishima is giving up his presidency to an unknown — Shuntaro Furukawa.

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