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Friday, June 17, 2022

The Pokémon Company International Won't Fix “Shinning Pearl” Typo


A month ago, Pokémon HOME got updated for compatibility with Pokémon Legends: Arceus, Pokémon Brilliant Diamond, and Pokémon Shining Pearl; this is on top of Pokémon Sword, Pokémon Shield, Pokémon: Let’s Go, Pikachu!, Pokémon: Let’s Go, Eevee!, and the Pokémon Bank. I personally did nothing with that update, since the only game or application I have access to of that list is Pokémon Shining Pearl.

However, in my article from May about the update, I pointed out how the Pokémon Home Version Features table on the official website spelled Pokémon Shining Pearl as “Pokémon Shinning Pearl”—an unfortunate and embarrassing error for a company that cares deeply about its brand. For a few weeks, I did nothing. Then, two weeks ago (June 3, 2022), I submitted a support ticket with The Pokémon Company International, saying...

"Shining Pearl" is spelled incorrectly on the second row of the version features table.
And I attached a screenshot demonstrating this, the same one from my article.

Two minutes later, I got this reply:

Hello Ludwig,

Thank you for contacting Pokémon Support.

Thank you for taking the time to send us your feedback. We regularly share player feedback and suggestions with our development team and will pass your message along to them.

Pokémon encourages players to submit feedback and comments so that our products can offer the best experience to our customers. Even though we do not always implement every suggestion, we read and pay attention to every single comment.

Please note that you may not receive another response regarding this.

Thank you for supporting Pokémon!

The Pokémon Company International Support Team

Ten business days later as of today (June 17, 2022)—which is a more-than-reasonable service-level agreement (SLA) for any basic website edit (in this case, removing one character from one page) for the web team in charge of the content management system—the typo remains. If Agent_Micky really did read and pass along my message, they would've fixed it by now. Especially if they read and pay attention to every single comment. That is... unless they are exercising their right not to implement every suggestion.

Why would they choose to do nothing for something that is so egregiously wrong and against their own brand standards? I don't know. Perhaps The Pokémon Company International employs lazy, unmotivated people. Perhaps it's the opposite and they are so short-handed and busy they can't do everything they want to do. I mean, I'd say fixing embarrassing customer-facing typos that contradict your own brand would be important enough to do a hotfix for, but apparently I'm wrong.

It would be wrong to believe that all KoopaTV does is complain about things and doesn't try to make a positive difference and fix problems. In fact, KoopaTV is managed by passionate individuals who actually listen to feedback (and has a specific mechanism—the KoopaTV Feedback Form series—to collect your feedback) and will implement it where necessary or applicable. Plus, every month, KoopaTV publishes a newsletter with a Corrections Corner section where the site showcases user-contributed corrections to articles, be they simple typos (like the subject of this very article) or actual factual inaccuracies (a very rare occurrence).

The Play Nintendo website would mix up Splatoon 3 idols Frye and Shiver, but they corrected the error after Ludwig pointed it out. Meanwhile, “Shinning Pearl” continues.
The typo is technically resolved because TPCi removed all references to Shining Pearl and Brilliant Diamond from the website.


  1. This is possibly the Koopa TV article most relevant to my interests all year. I am so with you on this. I mean...just...WHY?

    1. Reggie vs. Miyamoto, absolutely not, I was being totally sincere. This one is more like...reverse sarcasm? Like, I'm a major grammar freak so I was sort of poking fun at myself for being that by being over the top.

    2. I gotta be more thought-provoking in the second half of this year, I guess.

      I mean, I wouldn't make a big deal out of this (as in, literally two articles) if it was a mere grammar slip-up.
      But this is literally the name of their flagship product on a page they really want people to look at.
      To people who know me... yeah, I'm a grammar freak, too.

  2. I suppose this can be added to the proof that companies never read what’s in their suggestion boxes. Sometimes I understand, especially when a game is new, but I doubt anyones blowing up the Pokemon shining pearl box. A lot of time suggestion boxes are only there to please the masses but I digress.


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